When setting up a new shopping cart (or rebuilding a new one) don’t forget about these important items:
Be a consumer and think like a customer -Consider the customer’s entire journey through the checkout process, be sure every step is clear and easy to use.
A quality image is worth a thousand words – Having great images displaying products or showing processes will help the customer with the purchase.
Make purchasing & checkout quick & easy – Don’t complicate this most important step. Give them a secure and simple space to complete the order,
Clearly display your selling and shipping prices – If a customer can not see the price of an item, they won’t choose to purchase it. High shipping costs are a big reason for abandoned carts. Make sure these prices are easy for a customer to locate.
Test, test, test – Before launching your new cart, be sure to test every step and across multiple browsers. If you have a mobile cart – be sure to test on different operating systems to avoid losing customers.
As a user – what do you feel is the most important part of the check out experience?
