To Meme or Not to Meme?

memejack_thillBlog_carrieatthill_most interesting man in the world_thill logistics incAt this point we all know the rule of thumb about a business having a presence in social media, A brand needs to show personality.

I absolutely agree with that, but I’ve been thinking:

Where do you draw a line between giving a business a personality and just being too silly*?

The question came up today when I shared a post from HubSpot called Memejacking: The Complete Guideto Creating Memes for Marketing. I am a big fan of all things meme **, theyare almost always good for a giggle. After reading the post I was raring to start planning a meme for Thill Logistics when this conversation was had:

And plotting I did.

Memes are quick to make, easy to share and already viral. Why would a business not jump to meme or not to meme-memejack-Dr Who-thilllogistics-thillblog-carriejkeenan-Thill Logisticsin and use them for everything? The fact is,  as great as they are, memes are not right for every business or situation. Depending on the type of company you run and the social community you are a part of – memes can be an amazing addition to your social media program. For Thill, I would normally not think memejacking would work, but seeing this is a post about memes – it is only fitting. Every business is different and you have to be the judge for yourself. For example tech companies like HubSpot and Mashable are the perfect place to show off memes. Or would you rather your brand or product become a meme of its own like Old Spice or Dos-Equis?

How can you make memes work for you? How would you use memes as a part of your social media program?

Have you already? Please share!

*In “Carrie’s World” there is not such a thing as “too silly”, I really have no shame – but this is business brands we are talking about here – not personal brands.

**See also: Adorable kittens

memejack_thillBlog_carrieatthill_success baby _thill logistics inc

About Carrie Keenan

About The Author: Carrie Keenan is the Social Media Community Manager for Thill Logistics, Inc. out of Neenah, WI. (@CarrieJKeenan. @ThillLogistics) As a professional whose primary responsibility is working in digital media and audience building, Carrie has a lot of insight and information to share about how to professionally represent your organization across the web. Connect with Carrie via: Email | Twitter | Google+ | LinkedIn
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4 Responses to To Meme or Not to Meme?

  1. Jim Raffel says:

    Nice Carrie. Seems like we’ve been thinking about the same topics at the same time these days. I’m not sure Memejacking would work for my main brand but perhaps for the brand Shelby and I have they’d be perfect.

  2. Carrie Keenan says:

    We are on some kind of groovy wave length lately! I’d LOVE to see some SheHeMemes. Bring ’em on! (possibly related to comic sans logos?) haha

  3. Anuli says:

    I loved the memes you included in the post. You were right. It was a great excuse to memejack!

  4. Carrie Keenan says:

    Thanks so much Anuli! I had a lot of fun with it – I have to admit… I’m itching to find a way to update it with more 🙂

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