DRMA Spotlights Thill Logistics: Looking Outside the Box

With Its Real-Time Analytics and Multichannel Commerce Software, Thill Logistics Goes beyond the Duties of a Fulfillment House for the DR Industry

NEENAH, Wis.–(BUSINESS WIRE)–For Thill Logistics Inc., running a successful fulfillment company goes beyond simply putting products in a corrugated box or mailer.
“What makes us different is the multichannel commerce software and real-time analytics by which we run our business model and the power that the systems provide our clients to run their business models. Those systems are what truly make Thill unique.”
“Anyone can put a widget in a box, place a mailing label on it and send it out,” says R. Todd Thill, president and COO of Thill Logistics. “What makes us different is the multichannel commerce software and real-time analytics by which we run our business model and the power that the systems provide our clients to run their business models. Those systems are what truly make Thill unique.”
Thill Logistics, founded in 1959 by Todd’s grandfather, CJ Thill, began as a regional parts/product manufacturer and distributor. The company, now in its third generation of family ownership, entered the DR industry about 16 years ago — shortly after Todd’s father decided to distance himself from corporate America — when a customer running a successful infomercial asked Thill to process and ship more than 500 orders for a cooking grill in just one weekend.
“It was no coincidence that Todd’s father wanted to get out of corporate America since the dynamic of our company is very entrepreneurial and has a different approach,” says Nicola De La Salle, Thill Logistics’ vice president of strategic sales and marketing and executive vice president of international. “The entrepreneurial spirit is very important to us here at Thill Logistics. We have invested time, effort and spirit into giving ourselves a unique approach within the industry, and we provide marketers with a unique set of tools to enable them to take great campaigns to even greater results.”
Though Thill Logistics is first and foremost a fulfillment house — “It’s what we’re known for and what we’re good at and what opens doors for us,” Thill says — the company offers a wide range of services that go beyond basic fulfillment needs, including customer service and call center support, Web support for clients looking to enter the E-commerce world, real-time analytics and consultation services.
The Direct Response Marketing Alliance (DRMA) Spotlight appears monthly in Response Magazine. Read the complete DRMA Spotlight of Thill Logistics, written by Jackie Jones, here.
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